KitchenAid: A century of countertop style - 2019 marks a very special anniversary for KitchenAid - a century of cutting-edge baking and culinary technology to be exact.
KitchenAid has been the market leader in creating beautifully designed professional tools for passionate cooks since 1919, when Ohio based engineer Herbert Johnston created a sensation with the release of his first commercial mixer. The KitchenAid Hobart model, known as the ‘H-5’ was the first home-use stand mixer and boasted a ‘unique planetary action’. The story goes that one of the company director’s wives was testing it and was so happy with the results that she declared: “I don’t care what you call it – it’s the best kitchen aid I’ve ever had.” From that day forward the now iconic brand name was born – and the rest is history.
Johnston’s story actually dates all the way back to 1908 when he was hit with inspiration to develop a commercial mixer that would help transform the way people baked, after observing a baker mix bread dough with a heavy iron spoon. Herbert wanted to create a kitchen product to make life easier and eliminate the need for such back-breaking jobs, but so exacting were his standards that when the H-5 was first introduced to market only four machines a day could be produced at his Springfield factory.

Now almost a hundred years later and KitchenAid is still the watchword for solid, substantial, beautifully made appliances that are built to last. These days though you won’t just find a KitchenAid mixer on the countertop of discerning cooks the world over, as the company now produces everything from cutlery to coffee makers, and beautiful cutting boards to kettles and dishwashers.

Food may feed the body, but making feeds the soul, and KitchenAid is celebrating its 100th anniversary with an exciting array of product launches over the next few months – starting with its limited edition Misty Blue Artisan 4.8L Stand Mixer. Why not take a closer look?
Teeing up KitchenAid’s very important upcoming birthday, the famous brand is delighted to introduce the new Misty Blue Artisan Stand Mixer.

The beautifully designed Misty Blue is the perfect celebration of a hundred years of baking history wrapped up in a stunning modern version of a 1950s product. Its unique features include a heritage-inspired KitchenAid logo, a white ceramic bowl with hobnail finish, a retro trim band and a custom powered hub cover marking the centenary.
KitchenAid is famed for design that thinks of everything, so you won’t be surprised to learn that the Misty Blue’s 4.8L bowl is made from Titanium reinforced ceramic, and is chip, crack, crazing and stain resistant and also microwave-, oven-, freezer- and dishwasher-safe. The mixer comes with stylish attachments including a flex edge beater, flat beater, dough hook and wire whip, and you can also purchase another 15 optional accessories.

Misty Blue is assembled in solid die-cast metal and is the perfect blend of clever, stylish design, durability and ingenious kitchen engineering know-how. Yet again KitchenAid has created a mixer that both professional chefs and passionate home cooks will love.

The Artisan 4.8L Tilt-Head Stand Mixer in Misty Blue is available now, RRP £699.
In 1927 KitchenAid launched the elegant model G mixer – a refined, lighter and more compact model but with the same exacting standards and a price that everyone could afford. ‘Model G’ made the company’s fortune – selling 20,000 models in its first three years at retail.
KitchenAid has always led the field when it comes to use of colour and design. In 1955 its K-model was produced in a range of new colours and America fell in love with Sunny Yellow, Island Green, Satin Chrome, Antique Copper and Petal Pink. Fast forward to 1994, and KitchenAid portable appliances became available in a bold new collection of shades to complement the ever popular white – Imperial Red, Hunting Green, Cobalt Blue, Onyx Black, Matt Grey, Majestic Yellow and Chrome.
In 1986 the Whirlpool Corporation acquired KitchenAid, and eight years later announced that it would construct a new world-class plant covering 47 acres for the production of KitchenAid portable appliances in Greenville, Ohio.
2005 was a great year for pasta aficionados as it saw the introduction of KitchenAid’s Artisan Food Processor – and a new pasta accessory called the ravioli maker KRAV. This was produced by Marcato in Italy.
KitchenAid customer Sarah Street, from Bedford, is one of many who were first introduced to one of the company’s iconic stand mixers as a young child: “My mother had a KitchenAid mixer – still does actually – and we would bake bread and cakes for family and friends every weekend. Now I’m keeping that tradition going with my own two children. We focus on recipes that bring real joy – the smell of cinnamon and apples always takes me back to those early baking years.”
www.kitchenaid.co.uk

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