As buyers and exhibitors gear up for Spring Fair, which opens this weekend (February 3-7, NEC Birmingham), organiser ITE has announced that Spring Fair 2020 will see the first major re-edit of the show in eight years.
The exhibition, now in its 69th year, will have a renewed look and feel, which, says ITE, will reinvigorate the way buyers source products and connect with exhibitors. Home & Living and Gifts will remain fundamental elements of the show.
The Atriumhalls will host all Home & Living sectors, including the brand new Sourcing sector. Cook & Dine will be in Hall 8 in 2020: a new prime position to catch the flow of visitors moving from the Gift halls into Home & Living sections.
Everyday (formerly Volume) moves to Halls 9 and 10 for 2020, closer to the main bustle of the show.
The Summerhouse in Hall 20 will be located in between Livingand Accents & Décor, for an easier shopping route for visitors around home and lifestyle products. The Piazzahalls will house all gifting sectors in 2020.
“This is a transformational moment for Spring Fair, and we are so excited to unveil the 2020 re-edit,” comments managing director Julie Driscoll. “Following our recent acquisition by the ITE Group, we’ve invested heavily in both Spring and Autumn Fair, and this is just one indication of how that investment will deliver for both exhibitors and visitors.”
Julie adds: “The re-edit, which redrafts the NEC’s show floor into two sourcing destinations – Gifts in the Piazza, and Home & Living in the Atrium – will make it much easier for buyers to source complementary products and, in turn, generate more new customers for exhibitors. The introduction of new product categories and sector names will create fresh inspiration for both exhibitors and visitors.“
The recently launched Product Match app will remain a key feature of Spring Fair’s efforts to maximise opportunities for product inspiration throughout the halls.
Spring and Autumn Fair recently joined ITE Group plc as part of its acquisition of Ascential Events, and this re-edit forms part of the investment and renewed focus ITE set to bring to the well-established brands.
Top: The re-edited Spring Fair 2020 hall plan.