Belgium based cookware manufacturer, Allinox showcased innovative packaging for its Kitchen Fun Discovery frying pans at both Ambiente (February 8-12) and Chicago’s International Home + Housewares Show (IH+HS March 2-5).
Created from 100% biodegradable paper pulp, the pan shaped ‘eco-logical’ packaging not only protects the cookware on display and in transit (without the need for any protective plastic) but it is also useful for the end consumer. Once opened, the two parts of the packaging are designed to be pan protectors so that the pans can be safely stacked in a drawer or cupboard at home.
“We recognise that ecological solutions are very important,” states Alex Goethals, global business development manager for Allinox.
The Discovery series of frying pand and made from titanium reinforced ceramic non-stick with an energy saving induction base.
Top: Pictured at Chicago’s IH+HS: Alex Goethals with the new Kitchen Fun Discovery frying pan in its innovative packaging (which will also have its branding as cut out letters for maximum impact).