A recent webinar hosted by BHETA (The British Home Enhancement Trade Association) provided housewares suppliers with advice on successful trading with Amazon.
Entitled ‘How to Stay Competitive on Amazon: Key insights and strategies for Sellers & Vendors’, the webinar was presented by Amazon specialist agency, RT7 Digital. Starting with the latest statistics and projections for ecommerce sales, RT7 Digital highlighted that Amazon is not just about selling. 66% of product searches now start there as opposed to Google and 79% of all ecommerce sales featuring Amazon as part of the journey, even if just for research. Hence the online giant is a key communication channel.
The presentation took BHETA members through the key considerations for starting to work with Amazon – fulfilment, pricing, resellers and restrictions – before detailing the key steps for success. From set up to brand registry to discoverability, the webinar provided examples of well-optimised content, before moving on to Amazon advertising, brand defence and conquest. RT7 Digital also walked delegates through the timings they can expect in setting up with Amazon, and the implications of Brexit for Amazon sellers.
BHETA’s marketing manager, Steve Richardson commented, “This was an informative session, which will have been of immense help to BHETA members whatever their relationship with Amazon. Business support is a key benefit of BHETA membership, especially in these changing times, so it’s great that BHETA has so many business support providers with high levels of expertise and practical delivery.”
The webinar was one of a series from BHETA’s service providers. To register for future events, contact Nicola Adams at the BHETA Member Services Team on 07946 078566, or alternatively, email on na@bheta.co.uk
Top: Image from a product search for lunch bags on Amazon.
