This ad will be closed automatically in X seconds.

Amazon searches reflect drive for homemade

Air fryers, bread makers, coffee makers, stand mixers, pizza ovens and pressure cookers are all categories that are receiving increased consumer interest during the coronavirus pandemic, according to a new report entitled The Quarantined Consumer.

The report’s author Profitero (the leading global eCommerce performance analytics platform) has been analysing Amazon’s keyword searches and bestseller rankings. ‘Insourcing’ is one of the seven trends it identifies, meaning that instead of buying lunches and drinks out and about, in lockdown consumers are striving to ‘do it yourself’ in their own kitchens.

The report sites a fourfold rise in searches for bread makers. It highlights a breadmaker and Nespresso coffee machine as being among Amazon US’s current bestsellers.

The ‘insourcing’ trend is one of the ‘embracing quarantine’ categories that come after the initial ‘survival’ buying patterns of pantry filling and stocking up on hand sanitiser and cleaning materials.

 

Top: Profitero’s The Quarantined Consumer report.

MORE NEWS
MadMarchMillion
 
With a few days still left to go of March, team PH has reached 1,144,452 steps in support of industry charity, The Rainy Day Trust....
Blaise 2
 
Blaise International is introducing Kleine Wolke, a renowned European brand with a rich heritage in producing bathroom textiles since 1968....
Inspired Home Show 2024
 
A new show layout and strong exhibitor and retailer participation at the show, resulted in enhanced discovery, connections and commerce....
Cureatology MADE
 
Following its launch into Heal's earlier this month, new tableware brand, Cureatology has made its debut on MADE.com....
Keeeper
 
The keeeper Group is the latest housewares company to join BHETA. ...
BIRA x Retra
 
BIRA has announced the merger of Retra, the Radio, Electrical and Television Retailers' Association, marking a milestone in their histories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.