Amazon selects ReBorn for its Sustainability Accelerator

ReBorn Homewares is one of the top eight businesses from across Europe, chosen for the Amazon Sustainability Accelerator.

Start-ups creating innovative and more sustainable consumer products are set to supercharge their businesses after being hand-picked to join the latest Amazon Sustainability Accelerator. The eight companies from across Europe, including six from the UK, will benefit from a 10-week bespoke programme featuring expert-led workshops, specialised mentorship, a tailored curriculum, as well as a €12,000 equity-free grant and $10,000 in AWS Activate Credits.

Since launching in 2022, the Amazon Sustainability Accelerator has supported more than 40 start-ups across the UK and Europe, provided more than €1 million in grants and credits and helped those businesses on average increase sales by 700% and raise over €18.7 million to date.

Brian Walmsley, ceo and founder of ReBorn, said: “This is a brilliant accolade as we scale ReBorn and drive towards a more circular and low carbon economy in the UK and beyond.”

 

“We are committed to empowering the next generation of ambitious business founders,” said Amazon’s sustainability director, Justine Mahler. “The Amazon Sustainability Accelerator is a springboard for those scaling a more sustainable product business, giving founders the skills, connections and confidence to reach their full growth potential. I am delighted to welcome this year’s start-ups founders who are showcasing innovative alternatives to everyday items.”

 

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