Le Creuset and Nescafe Dolce Gusto were among the brands participating in Amazon’s four-day pop-up experience over Black Friday weekend. The Home of Black Friday pop-up was situated in a warehouse in London’s Shoreditch and included entertainment and workshops to celebrate the start of the Christmas shopping season. It was also set up to ‘showcase the very best of Black Friday at Amazon, from great deals on must have products to fast delivery and fun, innovative shopping experiences,’ said the retailer.
Nescafe Dolce Gusto provided drinks samples while consumers were treated to prize giveaways, hair styling, yoga and meditation, cocktail making and face painting. Entertainment included live music from Professor Green. The warehouse was divided into eight zones, including kitchen and living areas. Shoppers were also invited to ‘smile for the camera’ in the window display, with £1 donated to Magic Breakfast (providing healthy school breakfasts for disadvantaged kids) for every smile collected. The Home of Black Friday was open from November 22-25.
Meanwhile, early reports on general Black Friday spending include figures from Barclaycard, which processes half of all UK card payments. The company said that by 3pm on Black Friday itself (November 23) there had been 10% more transactions from the previous year. However, the amount spent was down 12% on 2017.
Top: Amazon opened its Home of Black Friday experience over four days.
