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Ambiente 2020 tastes great

Ambiente (February 7-11 2020, Frankfurt am Main) has revealed its show motto: ‘2020 looks good.’ The international fair for consumer goods will include over 2,100 in its Dining sector, covering 16 hall levels. Exhibitors range from the world’s leading brands to exciting start-up companies and new designers.

Halls 1 and 3 will be ‘at heart of international lifestyle trends’ says Messe Frankfurt. New exhibitors include Honeybee Wrap with reusable bees’ wax packaging from Australia, Strawbuddy Sweden, with reed-based drinking straws and a German company Air Up, with an innovative bottle that adds a subtle taste to water simply by giving it a fragrance. Longstanding exhibitors in Halls 1 include Lifetime Brands and OXO.

Above: Air Up’s innovative bottles can be found in Ambiente’s Halls 1.
Above: Air Up’s innovative bottles can be found in Ambiente’s Halls 1.

Bold displays of colours on small electrical appliances will be on show in Hall 3, including Ariete (from Tuscany) with a pastel-coloured vintage collection. Returning exhibitors include Korean slow juicer brand Hurom and the traditional German brand Cloer. The hall will again be home to major brands including Kitchen Aid, Smeg, Vitamix, Fissler and Zwilling.

The three levels of Hall 4’s tableware will cover everything from casual to fine dining: tableware treasures in Hall 4. Highlights of 4.0 include artisan producers in Dining Talents.

“With Ambiente as a trend indicator for everything that makes tableware special, we’ll be focusing on something that is currently at the very heart of the development: the desire for sustainability and premium quality. This has resulted in a large-scale return to arts and crafts, says Nicolette Naumann, vice president of Ambiente.

Nicolette continues: “Whether in the hospitality sector or informal, casual dining among friends, there’s a demand for custom-made products that express appreciation for craftsmanship, originality and expertise. The Dining Talents area at Ambiente 2020 will demonstrate the capabilities of the international artisan avant-garde, with its focus on artisan production methods and smart ideas that suit future lifestyles.”

5- Porcelain Pour Over Blue
Above: In Hall 4.0 – Melitta has an expansive electrical and manual offering for coffee lovers, including its porcelain pour over coffee makers.

In Hall 4.0 visitors can expect to see returning exhibitor, Fiskars, with its brands Iittala and Royal Doulton. The hall will also see Melitta’s Ambiente debut, with a host of coffee innovatioin.

Hall 4.1 will see the return after several years of French premium brand Christofle. Its new collection entitled ‘Created to be Shared’ reflects the two global dining trends of sharing and interaction.

A newcomer to Hall 4.2  (for high volume trade) is Galileo Spa, an Italian manufacturer whose label Villa d’Este Home Tivoli includes brightly colourful cutlery and tableware with a Mediterranean dining ambience.

Meanwhile, Hall 6 (including Mikasa and Vega) is a new highlight for HoReCa buyers, complimented by the new HoReCa Academy with its wide-ranging programme of talks and networking opportunities. Discussions will include ‘What are today’s worldwide trends in tableware, buffets and food design?’ ‘How is the industry affected by the increasing tendency towards healthy eating?’ ‘How can you create unforgettable experiences, and what is the role of authenticity in this?’

Hall 6.1 promises and intercontinental selection of glass, porcelain, ceramics and melamine dinnerware, while Hall 6.2’s focus will be on functional dinnerware and table decorations. A new feature will be a Brazilian joint stand, organised by the non-profit organisation ABUP.

Above: Part of Lock & Lock’s stand at Ambiente 2019, with JWP’s sales and marketing director Geoff Hounslea.
Above: Part of Lock & Lock’s stand at Ambiente 2019, with JWP’s sales and marketing director Geoff Hounslea.

Smart storage solutions for the kitchen and home (plus weighing and measuring tools) will be housed in Hall 12 (including leading brands such as Lock & Lock, Sistema and Metaltex. Cleaning and storage will be represented in 12.1

Covering four hall levels, Global Sourcing in Hall 10 will have a broad spectrum of products for high-volume trade buyers in the dining segment, focusing on table, kitchen and housewares. One of this year’s newcomers will be a stand curated by the Korea Institute of Startup & Entrepreneurship Development with a large number of Korean startups in Hall 10.3.

Hall 10.4 will have a particularly large number of joint stands this year – among them a stand organized by Coirboard, an Indian government initiative to promote the coir industry.

*Covering Dining, Living and Giving, Ambiente 2020 will have 4,460 exhibitors from over 90 countries.

See I I



Top: Plate expectations – Ambiente 2020 promises outstanding buying opportunities for tableware and all other aspects of Dining.

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