This ad will be closed automatically in X seconds.

Ambiente explores trends

Housewares buyers and manufacturers are missing Frankfurt’s Ambiente this month, but they can still view three major trends that would usually be presented at the trade show. Ambiente Trends 2021 (researched and curated by the design studio Stilbüro bora.herke.palmisano) are presented on a dedicated website ambiente-trends.com.

“The year 2020 has fundamentally changed our social and economic behaviour. Against this backdrop, the Ambiente Trends offer valuable impetus for the coming business year, even without an on-site event,” says Nicolette Naumann, vice president Ambiente.

Three trend themes have been selected for 2021: “emotional, love of home”, “continual. related to nature” and “renewal. notion of redo”.

The ‘love of home’ theme embracesvelvety-warm vintage colours such as peach, blush, washed-out forget-me-not blue, nude and nectar yellow create a familiar and soothing living environment’.

Above: Woodware presented in the ‘related to nature’ trend.
Above: Woodware presented in the ‘related to nature’ trend.

 The ‘related to nature’ encompasses materials that bring nature into the home, including   ‘painterly glazes or deliberately imperfect surfaces’ as well as ‘earthy browns, greys and vegetative green’ tones.

Meanwhile, the ‘notion of redo’ trend invites new perspectives and redesigns, with colours including dark crimson, bright sunshine red, sky violet, pink, orange, fresh blue algae green, cloud grey and ocean blue.

*Messe Frankfurt’s Consumer Goods Digital Day takes place on April 20. The online event will bring together buyers and Ambiente exhibitors, including What More, whose director Tony Grimshaw comments: “There’s such diversity at Ambiente. Going online will mean doing things differently. It is uncharted water and we’re excited to see where it takes us.”

Visit consumergoodsshow.messefrankfurt.com

* Ambiente returns to Frankfurt from February 11 to 15, 2022.

Top: Tableware presented in the ‘love of home’ trend.

MORE NEWS
Wham_Sistema
 
Lobbying reverses HMRC position on plastic tax for multi-use bottles, and lunch and storage boxes....
Exc
 
ITV This Morning, BBC Good Food and Homes & Gardens among key media attendees....
TheRetailTrust
 
Show organisers the Hyve Group announce a two year partnership with the Retail Trust, and also launch a Female Founders initiative...
PusheenCat
 
Drinkware and snack pots among collection featuring social media feline....
Holly Wilson
 
Cookshop owner Holly Wilson explains why her street is still wearing face coverings....
Freight
 
“In many cases, the cost of freight per unit is now greater than the cost of the product.”...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.