Beginning on 24 May, 2023 at 10am, the first event is called Successfully Sustainable – Sustainably Successful: Sustainability as a competitive advantage.
The new Digital Academy of consumer goods fairs under the umbrella of Messe Frankfurt, will be offered online in German and English, offering expert knowledge, inspiring food for thought and practical advice with lectures every two months throughout the year.
Participation in the events is free of charge and attendees can register here – consumergoods.digital.messefrankfurt.com.
In the first lecture – Sustainability as a success factor: 350 degree strategies for design, production, sales and recycling – futurologist Prof. Dr. Anabel Ternes von Hattburg, will explore the question of how companies can successfully move forward with sustainability.
Anabel is the md of the SRH institute for Sustainability Management. She outlines suggestions and possible solutions for making sustainability economically successful in the long term.
Next Cornelia Kunze, md of international communications consultancy, i-sekai, will draw on findings on consumer behaviour from around the world. In the lecture entitled Flourish or Flounder: How purpose and sustainability put consumer brands centre stage, she outlines how brands can credibly bring sustainability to life and communicate it convincingly.
