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Ambiente’s hospitality focus

Ambiente (February 7 to 11 2020, Frankfurt Main) is expanding its Dining sector with a new HoReCa hall in 6.0 – featuring tableware and cookware exhibitors that will appeal to the hotel, restaurant and catering trade.

“In the future our visitors will be able to focus even more closely on topics at the interface between hospitality, tableware and interior design,” confirms Nicolette Naumann, vice president of Ambiente.

The HoReCa hall will feature around 100 exhibitors, with around 80% from outside Germany. These include pure HoReCa exhibitors, as well as more general Dining exhibitors featuring product series that have been specially selected for the HoReCa segment.

Above: Revol offers products for HoReCa at Ambiente.
Above: Revol offers products for HoReCa at Ambiente.

Major industry players who have already committed themselves to taking part include APS, BHS Tabletop, Picard & Wielpütz, RAK, Revol, Steelite and Zieher. However, HoReCa will also have a strong representation in other Dining halls. Last year, around 600 exhibitors showcased produts for HoReCa. All relevant exhibitors will feature in the show’s Contract & HoReCa Guide.

Above: Pujades is among the Ambiente exhibitors that provide cookware for the HoReCa trade.
Above: Pujades is among the Ambiente exhibitors that provide cookware for the HoReCa trade.

Ambiente 2020 is also launching the HoReCa Academy, with expert presentations, discussion panels and other industry events. The new Academy will provide opportunities for buyers, restaurateurs and designers to learn about innovations and new ideas and for networking.

*In 2019 Frankfurt attracted 4,460 exhibitors from 92 countries, occupying over 306,000 square metres of gross exhibition space and showcasing their new developments and innovations for five days.

Top: Zeiher is one of the companies that has a focus on HoReCa.

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