Candlelight, a leading designer of candles, gifts and home fashion has partnered with Amefa in the UK which distributes Amefa and Richardson Sheffield to the catering and retail sector.
The partnership represents a significant milestone for both companies as they come together to bring a range of products to a wider audience. As part of the joint venture, Amefa GB’s entire portfolio of products will now be available for purchase on the Candlelight website, offering customers an expanded selection of products from two trusted brands in one convenient location.
In addition to the ecommerce integration, Candlelight and Amefa in the UK will also be sharing space at key industry events. The two brands will showcase their products together in Amefa’s exquisite showroom at the Business Design Centre in London.
Key highlights of the joint venture:
Expanded online offering: Amefa GB’s portfolio will be available on Candlelight’s website, enhancing the shopping experience for customers seeking both home décor, table top kitchenware solutions.
Shared showroom spaces and exhibitions: The two brands will showcase their products together in Amefa’s showroom at the Business Design Centre in London. The collaboration will also extend to exhibitions at Ambiente, Spring/Autumn Fairs at the NEC and other leading UK exhibitions providing a unique opportunity for buyers to explore complementary product lines from both companies.
Collaborative vision: The partnership combines the strengths of both Candlelight and Amefa GB to meet growing consumer demand for quality home décor, table top and kitchenware under one trusted umbrella.
“We are thrilled to partner with Amefa GB,” said Kate Winch, Candlelight’s marketing director. “This joint venture is an exciting opportunity to offer our customers an expanded range of high-quality products, while continuing to deliver the superior service and style that Candlelight is known for. Watch this space for future collaboration news.”
Amefa GB’s managing director, Richard added: “This collaboration with Candlelight allows us to reach a wider audience by presenting our products alongside beautiful home décor and gifting solutions. We believe the synergy between our brands will offer an enhanced shopping experience for our customers.”