eKu was designed with practicality, durability and usability at its core and the collection features a fun, on-trend colour palette and beautiful, minimal packaging.
Created from upcycled plastic waste, eKu brings sustainability to kitchenwares. A recent First Insight report found that 72% of consumers now consider sustainability in their purchasing decision, showing sustainability is front of mind.
The eKu range is made using post consumer plastic waste from fast food chains where every year, millions of cups, plates, forks and bottles are otherwise thrown into landfill. Every item produced is GRS approved – the Global Recycled Standard (GRS) is a voluntary product standard for tracking and verifying the content of recycled materials in a final product, ensuring that the brand is authentic, transparent and credible.
Due to launch in May 2023 with a range of utensils from a garlic press, to chunky slotted spoons and a peeler, there is more product innovation in the pipeline for eKu.
Jenny Dahlman, managing director of Auteur, commented: “We are thrilled to be adding eKu to the Auteur brand portfolio, the fit is perfect and we’re really excited to work with them to build the brand in the UK.”
eKu will be on Auteur’s stand at Exclusively Housewares in June.
