Auteur’s managing director, Vivienne Cudahy says that the booming hydration category is defying the current market challenges. She states: “Despite the general doom and gloom that we are all reading about in the British High Street, the hydration market is still a growth sector; sales here at Auteur are growing in double digits.”
Vivienne recognises the major shift towards reusable hydration products, with David Attenborough’s Blue Planet series altering the “the mindset of the nation.” Carrying a water bottles has become, in Vivienne’s view: “a statement of self expression,” and that “Single use plastic is now a taboo, and seen as an emergency fall back, particularly amongst the millennial consumer.”
Auteur has now added Corkcicle to its portfolio, a brand that is renowned for its innovation in design, colour and patterns (includingits latest collection with Rifle Paper Co). Corkcicle joinsStojo, Hip and Roll’eat (for food on the go), which have all been introduced by Auteur within the last 18 months.
Vivienne states: “We welcome Corkcicle’s innovative look to the future development of hydration products and look forward to bringing retailers a constant supply of newness in this growing category.”
Top: Corkcicle’s tumblers, canteens and flasks are now part of Auteur’s hydration range.