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Bira incorporates Mica

The British Independent Retailers Association (Bira) has confirmed an investment in Mica, which will see the co-operative group join the association as a new division.

2- mica logoMica and its 50+ DIY, home and garden stores across the UK have a longstanding reputation for fierce independence and excellent local service. Its core product categories include kitchenware and housewares, as well as electrical appliances, alongside its focus on home improvement products. Mica’s supplier partnerships include Addis, Brabantia, EPE, RKW and Tala.

Bira will become a major shareholder in Mica, cementing Bira’s position as the UK’s leading trade association representing the independent retail sector. Mica will relocate to new offices in Birmingham after a short transition.

“This is an exciting time for Bira and Mica employees, members and suppliers, as this new partnership not only increases our influence in the corridors of Westminster, but also forms the largest Hardware & DIY buying group available for independent store owners,” stated Andrew Goodacre, Bira’s ceo. He added: “The move also means Mica members will benefit from the wider range of support services that Bira has been providing to its members for over 120 years.”

Jeff Moody, md of Bira Direct said: “We’re excited to be joining forces with Mica, who bring 20 years of experience in consumer marketing. We expect both Mica and Bira members to benefit through wider access to more suppliers at preferential rates that allow independent retailers to compete with the retail giants.”

Michael Ball, Mica’s ceo commented: “I am proud to have led Mica as an independent retailer group to our best ever year in 2018 but agree with our members that we are strongest working together, especially in these challenging times for the high street.”


Top: A Mica store.


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