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Boots partners with fashion brand Their Nibs

The online launch for this year’s Boots Christmas Collection is now live. With several high profile brands featured across the many ranges released this month, UK licensing agency, This is Iris announced that British fashion brand Their Nibs has delivered its first capsule collection for the high street store.

Working closely with partners Shruti and Samuel Lamont, the Iris team was able to create a new collection which celebrated the distinctive, timeless print style of the award-winning British boutique brand. From the many designs available from Their Nibs, Boots selected a peacock feature print, which was developed across kitchen textiles, ceramics and stationery.

Created in 2003 by Fiona Bell, a former fashion buyer, Their Nibs has blossomed into an online destination for lovers of inspired prints. In 2014, Fiona met Sia Smith, who came on board as a designer for the brand.

Fiona commented: “As a small female led brand, we are thrilled to have been selected and represented by Boots to launch our extended range this autumn. We are delighted to offer the Boots customer our brand of beautiful hand painted prints on new product lines.”

Sarah Lawrence, This is Iris, continued: “We are so pleased to see this capsule collection released and to have had the opportunity to work so closely with out fantastic partners and the team at Boots from the outset. In a time where we are all experiencing so many challenges at retail, it has been refreshing to be part of so many new and exciting opportunities with retailers direct.”

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