There will be a new take on design at Ambiente next year. Having phased out its Partner Country initiative after eight years, show organisers Messe Frankfurt is launching a new sector – Focus On Design – featuring outstanding products with detailed insights into design highlights from a specially selected country.
“By setting up the special presentation Focus on Design we’ll be honouring important designer nations that may not be quite so well-known yet,” states Nicolette Naumann, vice president of Ambiente.
She announces: “This year we’re starting with Brazil, a country whose art, architecture and design scene has been influencing the avant-garde since the 1960s, yet internationally it is still mainly known only to professionals. This is the starting point for Ambiente as the world’s leading trade fair. We want to use our global platform to make Brazilian design better known internationally, in all its facets.”
Five different Brazilian design studios – Bianca Barbato, Brunno Jahara, Rodrigo Almeida, RAIN (Marianne Ramos and Ricardo Inneco) and Sergio J Matos – each with its own special identity, will be showcasing their creative output at Galleria 1 opposite the Trends area at Ambiente. In addition, several young Brazilian designers will also exhibit in the Talents areas of the show, where they will present unique handmade items and limited editions.
Among the design studios to be featured, Rodrigo Almeida is one of the best-known names of the new generation of Brazilian designers whose work includes furniture and everyday objects. The work of multi-award winning Sergio J Matos includes furniture and home accessories with a creative output that is rooted in regional identity.
Top: Basket by Sergio J Matos, whose work is inspired by Brazil.