This ad will be closed automatically in X seconds.

Celebrities shine at Exclusively

Some well-known faces and names were in attendance at this week’s Exclusively Housewares and Exclusively Electrical Shows (June 11-12 Islington Business Design Centre), including TV chefs Lorraine Pascale and Jeremy Pang as well as scores of social media influencers, such as Lynsey Queen of Clean.

Wellness guru Lorraine Pascale helped to showcase her small electrical range from Haden on Sabichi’s stand on Tuesday. Lorraine picked her “most used” product from the range, ie the Health Blender, telling HousewaresNews.net that: “I throw in frozen berries, ice cubes and whole pieces of ginger and turmeric and it creates this perfectly smooth juice, which I take out with me as the blender comes with several cups, which is really handy.”

Lorraine also highlighted the capability of her mixer: “I’ve just made some vegan meringues using chickpea water which can be really hard to whip up but his mixer is very powerful.” She adds: “There are attachments to whisk, beat and for bread.”

Meanwhile Tuesday also saw Jeremy Pang at the show, demonstrating knife skills using his School of Wok Chinese Cleave on Dexam’s stand. He explained the advantages of using a cleaver, particularly for Chinese dishes that require a lot of food preparation: “There is not much bending of the wrist so using a cleaver is less tiring than a western knife.” Jeremy showed visitors how to slice and dice efficiently and how to roll cut a pepper and cucumber.

Above: Jeremy Pang shows HousewaresNews.net’s Jo Howard some of his School of Wok range at Exclusively’s Brand Showcase.
Above: Jeremy Pang shows HousewaresNews.net’s Jo Howard some of his School of Wok range at Exclusively’s Brand Showcase.

A party of cleaning influencers celebrated the launch of the Eureka Swan vacuuming range on Swan’s stand in Exclusively Housewares. New ambassador for the brand Lynsey Crombie, aka Queen of Clean highlighted the Eureka Swan Hyper Clean as a “great little cordless vacuum that everyone can afford.” While Lynsey admitted to HousewaresNews.net that she still uses a corded vacuum cleaner for deep cleaning, she emphasised: “Life is about quick and convenient cleaning and you can get your cordless out every day,”

Above: Swan’s David Foulstone and Lynsey Queen of Clean celebrate the launch of the Swan Eureka range (including cordless models, as pictured) with other cleaning social influencers: Home Sweet Home, Pixie Dust, Little Miss Mop, The Secret Cleaner, Twinkle Cleaning Co, ManCleany, Dazlin Cleaning Company and The Vac Matt.
Above: Swan’s David Foulstone and Lynsey Queen of Clean celebrate the launch of the Swan Eureka range (including cordless models, as pictured) with other cleaning social influencers: Home Sweet Home, Pixie Dust, Little Miss Mop, The Secret Cleaner, Twinkle Cleaning Co, ManCleany, Dazlin Cleaning Company and The Vac Matt.

The numbers of consumer press and social media influencers who attended the shows were well over double those at last year’s shows. Press and influencers were inspired by the Brand Showcase in the Media Centre, with many seeking out products on the show floors.

Tony Golby from George East reflected: “Business has changed dramatically in recent times; who would have thought that 10 years ago that we would have been just as excited about meeting a blogger now as we were making contacting with a department store chain or a cookshop group then.”

Top: Lorraine Pascale on the Sabichi stand at Exclusively Housewares.

MORE NEWS
ChristmasAppeal
 
Help the industry charity by sponsoring a hamper or bidding in the 12 Days of Christmas Auction....
2 - amazon pop up
 
Anticipation for housewares deals is rising, and pop-up experience will return to London....
makeint
 
Auction marketplace is solving the ‘critical’ problem of overstock in the housewares industry....
BrazilDesign
 
Messe Frankfurt announces a brand new design element at Ambiente 2020....
MoochBest
 
Housewares stockists were among the finalists for Britain’s Best Small Shop 2019....
WaitroseReport
 
Kitchen organisation, homemade food gifts, cooking for others and ‘seaganism’ are among trends revealed by Waitrose....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.