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CellarDine breaks downs wine snobbery

CellarDine – renowned for its wine enhancing tools and gadgets – has teamed up with Alchemy Wines in a joint effort to increase the general public’s understanding of wine. Alchemy is a leading wine producer offering significant choices in grape varieties and excellent value.

Peter Dunne, CellarDine’s md explained: “In partnership with Alchemy Wines, we are working to breakdown the “snobbery” in the world of wine and help consumers get the best out of their wines and understand the basic terms when describing the taste and terminologies.”  The partnership has produced a free “wine tips” booklet, which will be given out at all of CellarDine’s ‘Meet the Maker’ events between now until Christmas.

Above: The new Wine Tips leaflet.
Above: The new Wine Tips leaflet.

Tips include how to let red wine breathe, matching wines with food, buying Champagne and finding the best value for money.

* Stores that would like to get involved with one of Peter’s ‘Meet the Maker’ events are urged to get in contact. CellarDine is distributed by PHA Kitchessentials.


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