Consumers’ omnichannel experiences provide the focus for several presentations in the Innovation Theatre at Chicago’s International Home + Housewares Show 2019 (from March 2-5 at Chicago’s McCormick Place).
The Theatre offers more than 20 insightful sessions for visitors to the show, including: ‘Alexa, How Do I Promote My Housewares Brand Online?’ Other presentations are: ‘Designing for Relevance in the Attention Economy’, ‘Jump Start Your Digital Commerce: Understanding Today’s Customer Journey’ and ‘Leverage Trends to Trigger Transactions: Motivate Shoppers to Buy Your Products,’ as well as as: ‘Omnichannel Impact on Housewares: Havoc or Opportunity’.
The latter (by Peter Greene, consumer electronics practice director, Numerator) explores categories that are shifting online and what the omnichannel path to purchase looks like for the electrics, non-electrics and cleaning categories.
As well as digital marketing, other topics include consumer lifestyle trends, the Smart Home and connected products and retail merchandising.
Further information about the Innovation Theatre’s presentations see http://www.housewares.org/show/innovation-theater. The Theatre is located in the Hall of Global Innovation in the Lakeside Centre.
The IH+HS 2019 will feature more than 2,200 exhibitors from around the globe and 60,000 total attendees. See www.housewares.org
*Read the full story in the October/November issue of Progressive Housewares by clicking here.
Top: View of the last IH+HS.
