Chilly’s Bottles was a headline sponsor for National Refill Day 2019 this week (Wednesday June 19). The public awareness campaign day saw activities across the UK that encouraged consumers to refill reusable bottles and join the #GotTheBottle movement.
A new survey to mark National Refill Day reveals that three quarters of Brits think single-use plastic should be socially unacceptable. Buying single-use plastic water bottles could soon be seen to be as bad as littering, spitting in public, queue-jumping, and playing loud music on public transport, according to the survey (from OnePoll).
Chilly’s has created a bottle for the Refill campaign and promoted this week’s National Refill Day – as well as the continuing campaign – on its website. For every Refill x Chilly’s bottle purchased, Chilly’s is donating £10 to City to Sea (the organisation behind the Refill campaign) to help protect our oceans. Thousands of the bottles have already been sold over the past year.
“Chilly’s Bottles mission is to accelerate the adoption and everyday use of reusable products, and it’s for this reason Chilly’s Bottles is excited to be partnering with non-profit City to Sea, on its award-winning campaign Refill,” says Chilly’s founders, James Butterfield and Tim Bouscarle.
They add: “We are looking forward to continuing our support of the Refill campaign and its incredible work which is estimated to be on track to save over 100 million single-use bottles from entering our waste stream by the end of 2019.”
Wednesday’s National Refill Day activities included an interactive Hydration Station at Canary Wharf, London. Every time a member of the public refilled their bottle at the station they were able to digitally ‘free the fish’ with an image appearing on the nearby billboard – raising awareness of the impact of plastic pollution on oceans.
In addition, some of the UK’s busiest Network Rail stations had teams directing people to the new Network Rail water fountains.
Meanwhile, John Lewis, Morrisons and Asda are among the national retailers that back the Refill campaign by enabling customers to fill up their reusable bottles in stores.
Natalie Fee, founder of City to Sea said: “It’s been incredible to watch the Refill campaign flourish over the past few years.” She reflects: ”People want to help prevent plastic pollution, and Refill puts the power to do that in their hands.”
For more on the Refill campaign, see refill.org.uk
Top: The Refill campaign logo and sign showing participation by retailers, transport hubs, cafes and other organisations.