This ad will be closed automatically in X seconds.

Chilly’s is Fast Track No. 1

Chilly’s saw its sales rocket by 284.01% over the past year, earning it the top place in the Sunday Times Fast Track 100. The company is currently running a major advertising campaign for Christmas, including television and billboards on London Underground.

The brainchild of university student James Butterfield in 2010, who was joined by Tim Bouscarle the following year, the company has grown from James’ initial idea of finding a replacement for plastic bottles to enable consumers to have cold water on the move, to a business that makes 3.5m bottles and coffee cups a year, with sales of £11.9m.

Above: A selection of Chilly’s Bottles on display at lifestyle boutique Jo Amor in Tiverton.
Above: A selection of Chilly’s Bottles on display at lifestyle boutique Jo Amor in Tiverton.

With both James and Tim having previously worked – and met – while working in digital marketing, growth has escalated through social media advertising.

Chilly’s continues to build up its fan base with its festive campaign. The brand’s humorous TV ad tells the story of an unwelcome surprise gift and ends with the message: ‘Don’t overthink it this Christmas. Chilly’s. Gift Responsibly.’

Earlier this year, Chilly’s was the headline sponsor for National Refill Day, supporting the campaign to reduce single-use bottle usage.

 

Top: Chilly’s advertising message this Christmas.

MORE NEWS
MadMarchMillion
 
With a few days still left to go of March, team PH has reached 1,144,452 steps in support of industry charity, The Rainy Day Trust....
Blaise 2
 
Blaise International is introducing Kleine Wolke, a renowned European brand with a rich heritage in producing bathroom textiles since 1968....
Inspired Home Show 2024
 
A new show layout and strong exhibitor and retailer participation at the show, resulted in enhanced discovery, connections and commerce....
Cureatology MADE
 
Following its launch into Heal's earlier this month, new tableware brand, Cureatology has made its debut on MADE.com....
Keeeper
 
The keeeper Group is the latest housewares company to join BHETA. ...
BIRA x Retra
 
BIRA has announced the merger of Retra, the Radio, Electrical and Television Retailers' Association, marking a milestone in their histories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.