This ad will be closed automatically in X seconds.

Christmas tips from Leekes’ Eamonn Ferry

As the peak trading period kicks off, HousewaresNews.net asks for advice from the Excellence in Housewares Awards’ Retail Employee of the Year Eamonn Ferry, home improvements business manager at Leekes:

What is your best advice for coping with the busy festive sales period?

“My best advice would be to be prepared and well organized. We keep a lessons learnt document each year and identify where we could have done things better. We then follow this up each year by setting up a critical path of important dates for stock to be delivered by as well as a cut off date after which no more seasonal orders can be placed.

“Overstocking our stores can as much of a danger as under-stocking if we replenish seasonal sales too late in the season!  Communication of all of these dates and key lines with our store teams is vital and we therefore send out a document with merchandising instructions, delivery dates and key lines at the start of the season so that they are prepared in plenty of time.”

Above: Leekes is focusing on service both in-store and online. This weekend its stores are holding Christmas activities including Santa and live reindeer and Christmas baking.
Above: Leekes is focusing on service both in-store and online. This weekend its stores are holding Christmas activities including Santa and live reindeer and Christmas baking.

What’s going to be important for your business in 2020? 

“It’s a very exciting time to be in retail, with the continued rapid growth of online the retail environment is changing incredibly quickly. Our customers are researching online to see what ranges we are stocking and our price integrity even if they are not purchasing online. Our priority is therefore to ensure that we are truly omnichannel and our online offering mirrors our store offering and we give our customer an efficient and convenient service for our customer both on and offline.

“We are constantly reviewing our pricing to ensure that we are competitive with the market and introducing point of sale in store to explain to our customers that we are doing this. We are also investing in staff training, new product offers, leisure facilities and events in store so that customers have plenty of reasons to visit and enjoy Leekes.”

Top: Eamonn was presented with the Retail Employee of the Year Award by Tramontina’s UK marketing consultant, Mhairi Coull at the recent Excellence in Housewares Awards.

MORE NEWS
Opensign500x500
 
Cookshops and housewares stockists in England have three weeks to prepare to open following government guidelines....
lemon
 
Baking and home cooking boom brings social connectivity and inspires instagram campaign....
TomM
 
Aimed at indies, global trends expert Tom Mirabile presents a strategy for retail growth....
BHETA
 
Insights from the CBI this Thursday (May 28) and Google next Tuesday (June 2)....
Theo
 
Robert Dyas boss talks to BBC about acceleration in shift to online shopping and the changes needed for bricks and mortar....
CC
 
Stores have reopened in England and Northern Ireland but consumers can choose virtual personal shopping appointments....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.