Morphy Richard licensee, Consumer Brands, is investing a six figure sum into refurbishing the new HQ in Stoke-on-Trent.
The headquarters will be home to the company’s sales and marketing teams, alongside customer service staff.
In August 2023, Consumer Brands became the official licensee of Morphy Richards and is currently situated at the Smithfield Works in Hanley. A warehouse facility and distribution centre is located in Chesterfield, as well as a testing site in Leeds.
Now 18 months later, Consumer Brands has reaffirmed its commitment to Stoke-on-Trent, by taking on new headquarters which will lead to a local recruitment drive.
Some employees from Chesterfield and Leeds will also be moving to Stoke-on-Trent once the new base opens in April. Consumer Brands has also said it is hoping to increase employee numbers from 31 to 53 this year.
Managing director Rob Wileman said: “We are keen to stay within Stoke-on-Trent. The quality of staff that we have in the city is excellent and we didn’t want to lose them by moving away. The city also represents great value for money.
“The Morphy Richards brand is instantly recognisable, and we think it is great for Stoke-on-Trent to have it here.”
Consumer Brands will be moving into space totalling 7,400 sq ft. The units have been sold to NLC Group of Companies, which Consumer Brands is part of, by property company Sandyford Properties.
