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“Consumers are looking for products that make cleaning easier and faster”

With influencers and advertisers constantly streaming photos of beautifully organised, sparklingly clean homes, it’s no wonder that the trend for cleaning and utility products is continuing apace. As we all return to busy lives, however, there is also a move towards products which make the task quicker and simpler.

Nick Squire, managing director of Dayes, explains: “Consumers are looking for products which make cleaning easier and faster. Sorbo makes cleaning easier by clearly stating the application areas on the packaging (ie. kitchen, bathroom, dust). This way, it is easy to understand which product should be used. Using products with clear benefits, cleaning becomes more efficient.”

To read the full feature in the digital issue of Progressive Housewares, simply CLICK HERE.

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