This ad will be closed automatically in X seconds.

Cookshops: hardware or homewares?

ProCook founder, Daniel O’Neil has been campaigning for clarity on what are essential retailers from the Government since the start of England’s current lockdown. He has been seeking to confirm that indeed cookshops should be classified under the traditional banner of hardware stores, with the capacity to be open to provide essentials for the kitchen and home, including products for food preparation, cooking and household cleaning.

“From the announcement of England’s second lockdown, I have been trying to get clarity from our Government and trading standards as to the classification of kitchen shops and whether they should be classed as essential?” Daniel reports. While the question remained unanswered, the local trading standards office and MP’s office had reached an agreement that ProCook was able to trade in some locations.

Daniel continues: “I have since then had conversations with other trading standards offices who interpret the lockdown classification differently and have asked me to close those stores – it’s crazy that there is no clarity across different Government offices.  However, in most cases I have chosen to close our stores because there simply isn’t the footfall to justify keeping them open as shoppers react to the blanket message of store closure.”

Daniel highlights that the lockdown continues to drive sales of kitchenware essentials to the large grocers, which is to the detriment of all cookshops. He emphasises: “Ultimately, we need clarity, and I have tried very hard, and still am, to obtain this. Until we have this, even if we are able to open, our customers will most likely continue to buy these essentials in supermarkets not cookshops.”


Top: One of ProCook’s stores.

Lakeland’s Philippa Simons and Scott Jefferson present insightful webinar to BHETA members....
London cookshop owner Holly Wilson describes the “the huge pressure of making up for lost time.”...
Celebrity’s Instagram feed features the Corkcicle Baldwin Boxer lunch cooler bag....
Department store is offering timed Christmas shopping slots....
Join hundreds who are all set to attend the virtual Awards ceremony on December 9....
“We need to realise that shopping is safe,” states Bira as cookshops in England prepare to reopen next week....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.