Recognising the rise in home decoration and organisation as consumers spend more time at home, Curver has launched The Curver Effect campaign. The brand is using social media to give consumers ideas on how to add finishing touches to their homes.
As part of the campaign, Curver will deliver targeted social content signposting retailers to drive conversion, collaborate with social media influencers to drive advocacy and authentic content creation, and produce a series of retailer link and carousel adverts.
Imagery features Curver’s laundry and storage ranges – its bestselling Infinity and new Jute collections – which are made from 100% recycled plastic. As part of its sustainability programme, ‘We Care’, Curver has pledged to source 80% of all materials from recycled sources by 2028.
Top: Inspired by Scandinavian design, Infinity is now made from 100% recycled plastic. Jute is a new storage and laundry collection inspired by handcrafted woven textiles, and is also made from 100% recycled plastic.
