With £42m worth of unwanted gifts thrown away each year, experts at Denby are offering advice on gifting more sustainably and mindfully.
The latest consumer campaign offers advice of buying sustainably, including the quality over quantity principle; ideas for repurposing unwanted gifts, with advice on the brand’s reloved page; recycling; shopping secondhand;Low-impact gifting and more.
Richard Eaton, design director at Denby, commented: “At Denby, we’ve always believed in the value of thoughtful design that lasts. In a world dominated by fashion and disposable trends, giving gifts that are both durable and beautiful is a way of making a positive impact on the environment and supporting sustainable living.
“Whether it’s a carefully chosen piece of pottery, a unique secondhand find, or a locally sourced treasure, the gifts we give can tell a story of care, sustainability, and love. As we enter a new year, let’s make every gift count and create lasting memories that endure long after the paper is unwrapped.”
