Less than half of UK consumers (45%) plan on cooking Christmas dinner with all the trimmings, according to consumer research by Denby. Instead 43% will opt for a modest yet meaningful affair, spending less money on material items and investing more time with loved ones instead.
Denby has commissioned research exploring how life at home during the pandemic has changed the nation’s habits and influenced how Christmas will be celebrated this year. Reflecting its research, the brand has released advice for consumers, including home styling and cooking ideas.
A quarter of those surveyed by Denby have advanced their cooking skills this year. The brand’s advice for the festive season includes: ‘Kind cooking – Reduce food waste this Christmas with simple but deliciously hearty, one-pot dishes; great for sharing, using up left overs and requiring less washing up, which means more time to spend with loved ones.’
Denby’s tip also incudes: ‘Shop thoughtfully – If you’re buying less presents then make them count, consider supporting local especially brands who manufacture products responsibly and sustainably. Invest in quality pieces that are made to last, such as Denby’s handcrafted stoneware, and avoid wasteful packaging.’
Hayley Baddiley, head of brand at Denby comments, “For many of us the way we celebrate Christmas this year will be vastly different from what we’re used to and at Denby we want to help people host a meaningful celebration despite the challenges brought on by the pandemic.” This includes ideas for “no fuss recipes that are ideal for sharing.”
Top: Denby is providing style tips for consumers.
