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Denby’s top trends

Denby outlines five top food and drink trend to ‘elevate’ entertaining in its new consumer brochure, which also focuses on the ‘stories’ surrounding Denby tableware and its production:

  • ‘Authentic’ – Consumers are cooking more authentically and seeking out unusual ingredients, and are buying capsule collections of key pieces to suit the occasion or menu and to mix in with existing sets.
  • ‘New fashioned entertaining’ – The trend for relaxed and informal gatherings means sharing plates and bowls have become particularly popular, as well as demand for ‘having ceramics with a story’ (rather than everything that matches.)
  • ‘Brew’ – The elevation of tea and coffee to new levels – infusions, slow coffee, barista-style drinks at home, which, of course, needs the perfect drinking vessels.
  • ‘A Bowl Food revolution’ – Denby boasts over 25 bowl shapes, suiting all types of global cuisines and occasions.
  • ‘Flat lay’ – Denby recognises the stellar popularity of the ‘flat lay’, ie Instagram friendly photo style, which is taken and shared by consumers and bloggers on social media.

 

* For more on tableware, see Progressive Housewares March/April pages 28-34.

 

Top: Arranged in a ‘flat lay’ arrangement (loved by social media) – Denby’s new Blue Haze features artisan style painterly effects and striking reactive glazes.

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