This ad will be closed automatically in X seconds.

Designing Windows 2022 by gia expert Anne Kong

Winning visual clicks’ – a presentation by Anne Kong, the international specialist in visual merchandising – will reveal a new directive for Designing Windows 2022. Anne will “consider the techniques and tactics most effective for today’s marketplace.” The presentation will be part of IHA’s (International Housewares Assocation) Connect FALL online conference, running from September 27 to October 1.

Above: Anne Kong
Above: Anne Kong

With timings to be confirmed, Connect FALL will also include the announcement of the overall global winners of the gia Top Window Award 2021, with one small store and one large store set to win a trip to Chicago to coincide with The Inspired Home Show (March 5-8 2022).

 

An educator and designer specialising in visual merchandising, exhibition design and special events, Anne is one of the gia (Global Innovation Award) expert jurors.
“For a century, the function of store windows has remained the same. Store windows were a place to feature and sell merchandise or hype the latest sale or promotion; however, like everything else— things have changed,” Anne acknowledges.

Above: Anne co-wrote the seventh edition of Visual Merchandising and Display with Martin M Pegler for Bloomsbury Publishing.
Above: Anne co-wrote the seventh edition of Visual Merchandising and Display with Martin M Pegler for Bloomsbury Publishing.

She continues: “Store windows have evolved into a powerful communication tool for the store to express its character, style and values. Design, technology, and social media influence our perceptions of space, and static displays no longer have the power to attract or grab the attention of today’s consumers. An understanding of advanced storytelling and experience design are integral for the surviving brick and mortar retailers.”

For more information on IHA Connect events see  https://www.theinspiredhomeshow.com/connect/

* For Anne’s quick tips on photographing window displays, see https://www.housewaresnews.net/window-photo-tips-from-gia-expert/

 

Top: Eye-catching: a previous gia winner’s window by NK Sweden.

MORE NEWS
MadMarchMillion
 
With a few days still left to go of March, team PH has reached 1,144,452 steps in support of industry charity, The Rainy Day Trust....
Blaise 2
 
Blaise International is introducing Kleine Wolke, a renowned European brand with a rich heritage in producing bathroom textiles since 1968....
Inspired Home Show 2024
 
A new show layout and strong exhibitor and retailer participation at the show, resulted in enhanced discovery, connections and commerce....
Cureatology MADE
 
Following its launch into Heal's earlier this month, new tableware brand, Cureatology has made its debut on MADE.com....
Keeeper
 
The keeeper Group is the latest housewares company to join BHETA. ...
BIRA x Retra
 
BIRA has announced the merger of Retra, the Radio, Electrical and Television Retailers' Association, marking a milestone in their histories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.