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Designing Windows 2022 by gia expert Anne Kong

Winning visual clicks’ – a presentation by Anne Kong, the international specialist in visual merchandising – will reveal a new directive for Designing Windows 2022. Anne will “consider the techniques and tactics most effective for today’s marketplace.” The presentation will be part of IHA’s (International Housewares Assocation) Connect FALL online conference, running from September 27 to October 1.

Above: Anne Kong
Above: Anne Kong

With timings to be confirmed, Connect FALL will also include the announcement of the overall global winners of the gia Top Window Award 2021, with one small store and one large store set to win a trip to Chicago to coincide with The Inspired Home Show (March 5-8 2022).


An educator and designer specialising in visual merchandising, exhibition design and special events, Anne is one of the gia (Global Innovation Award) expert jurors.
“For a century, the function of store windows has remained the same. Store windows were a place to feature and sell merchandise or hype the latest sale or promotion; however, like everything else— things have changed,” Anne acknowledges.

Above: Anne co-wrote the seventh edition of Visual Merchandising and Display with Martin M Pegler for Bloomsbury Publishing.
Above: Anne co-wrote the seventh edition of Visual Merchandising and Display with Martin M Pegler for Bloomsbury Publishing.

She continues: “Store windows have evolved into a powerful communication tool for the store to express its character, style and values. Design, technology, and social media influence our perceptions of space, and static displays no longer have the power to attract or grab the attention of today’s consumers. An understanding of advanced storytelling and experience design are integral for the surviving brick and mortar retailers.”

For more information on IHA Connect events see

* For Anne’s quick tips on photographing window displays, see


Top: Eye-catching: a previous gia winner’s window by NK Sweden.

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