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Dexam extends Kellogg’s pop art collection

In conjunction with Britain’s favourite breakfast brand, Kellogg’s, Dexam has launched a new addition to its popular Pop Art collection.

A large storage tin is now available to order and is the perfect addition for the kitchen. Inspired by the iconic Frosties cereal box, Andy Warhol and the vibrancy of the ’60s pop art movement, the Pop Art design features Tony the Tiger in a range of vibrant colourways.

The tin is made from tin plate has a large 3.8l capacity, allowing it to also be used for storing craft materials or hold other household items.

Dexam’s existing Frosties Pop Art collection consists of an adult apron and matching children’s apron, set of two tea towels, double oven gloves, gauntlet, pot grab and peg bag. They are joined by a multi-purpose worktop saver and hot pot stand, made from toughened glass, and are great for preparing food, rolling out pastry and protecting kitchen surfaces up to 120degrees Celsius.

Helen Boardman, product manager of Dexam, commented: “We’re thrilled to unveil this latest addition to our iconic Kellogg’s Pop Art collection. The bold design, inspired by the classic Frosties cereal box, is the perfect way to keep your breakfast essentials organised and add a touch of nostalgia to your kitchen. Our textiles have had such a great response since launching last year so this seemed the next logical step in the development process with Kellogg’s.”

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