Katie Maxwell, senior buyer at Ultimate Products notes a growing demand for cookware that stands the test of time – including the companies’ Salter Diamond Tech range.
“With increasing environmental awareness, we’re seeing consumers expecting products that last – marking a big change from the throwaway mentality,” Katie explains. “Our Salter Diamond Tech range features a durable non-stick coating which is stronger than other non-stick ranges, metal utensil safe and dishwasher suitable. This kind of longevity combines with the trend-led diamond design to create a product range which really sets itself apart from the rest of the market.”
Meanwhile, Meyer’s new Prestige Diamond Shield (showcased at Ambiente) boasts extra durability thanks to diamond particles. The diamond non-stick is a brand-new formulation and even contains diamond dust particles making it super tough, heating up both evenly and quickly,” says Clare Holland, Meyer’s trade marketing manager.
Fissler (from Burton McCall) is using silicon carbide particles for the extreme stratch resistance found in the new Adamant range, with its raw look.
However, Bergner is utilising the strengths of titanium in its new Essence range. The cookware collection uses a specially developed Titanium mesh reinforcement that maximises resistance to wear and tear while you cook., as well as an induction 360º diffuser base for more effective and quicker heat distribution.
* For more on Cookware, see Progressive Housewares March/April pages 42-45.
Top: Scratch resistant, diamond design with Salter Diamond Tech – from UPGS.