Dunelm reports strong sales growth of 23% for the 26 weeks to December 26 2020, despite the impact of store closures. Online sales grow by 111%. With its continued focus on health and wellbeing, the retailer reports that customer perceptions of safety in stores and for its Click & Collect service are at 97%.
Nick Wilkinson, ceo highlights “particularly strong” sales in the first quarter, “before we had to navigate the various restrictions which impacted the remainder of the period.”
Optimistic for the future beyond the pandemic, Nick describes the homewares chain as a “market leader with a challenger brand mentality, in a large and growing segment.”
He thanks: “the whole Dunelm team, and our committed suppliers, who have continued to work tirelessly throughout these extraordinary times to ensure the highest safety standards for ourselves and our customers, and also for their dedication and commitment to continuing to improve our customer proposition.”
Top: Some ‘Savvy Living’ inspiration for consumers from Dunelm – part of its current online proposition.
