Dunelm will open its first central London store inside the Westfield London shopping centre this winter.
The 4,500 sq ft space is set to open later this year and will offer ‘an easy-to-shop environment in a high footfall location’.
Dunelm ceo, Nick Wilkinson said: “We’re really excited to be bringing Dunelm to Westfield. It gives Londoners much easier access to our specialist offer for the home and starts to unlock a real opportunity for our brand in the capital.
“This is our first step into central London, where we have ambitions to further expand our presence, alongside wider plans to deliver our next wave of store openings across the UK as we gain confidence in showcasing our ranges in a variety of different sizes and formats.”
Unibail-Rodamco-Westfield UK leasing director Kate Orwin said the store continued its commitment to “creating best-in-class destinations and exceptional customer experiences.
“The new store will enhance our home and interior offerings, providing our customers with even more options to elevate their home décor.”
