Dunelm’s 12.5% revenue increase

Housewares stockist Dunelm Group’s total like-for-like (LFL) revenue for the third quarter increased by 12.5% for the 13-week period up to March 30 2019.

The retailer’s LFL store revenue increased by +9.8% year-on-year, while its LFL online revenue on Dunelm.com grew by an impressive +32.1% during the quarter.

Meanwhile, the total multi-channel revenue for the quarter, defined as LFL online revenue plus Reserve & Collect and tablet-based selling in-store, represented 18.5% of revenue, an increase of +4.1ppts year on year.

Dunelm has launched its fourth ‘Home of Homes’campaign, across multiple media channels including TV, and started a 12-month sponsorship of ITV’s flagship ‘This Morning’ programme in March.  With 169 superstores, the retailer is planning to open two new stores (including one relocation) towards the end of the financial year.

Nick Wilkinson, Dunelm’s chief executive highlighted the company’s “improved homewares offer,” and stated: “The strong growth in the third quarter reflects our on-going focus on attracting more customers to the brand and giving them more reasons to shop with us through great product and service.  Our performance was also buoyed by a positive homewares market.”

Nick added: “Our multichannel proposition is improving all the time and we are excited about the opportunities ahead of us as we continue to invest in and develop our digital capabilities.”


Top: Dunelm has again reported good trading results.

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