This ad will be closed automatically in X seconds.

Dunelm’s 12.5% revenue increase

Housewares stockist Dunelm Group’s total like-for-like (LFL) revenue for the third quarter increased by 12.5% for the 13-week period up to March 30 2019.

The retailer’s LFL store revenue increased by +9.8% year-on-year, while its LFL online revenue on grew by an impressive +32.1% during the quarter.

Meanwhile, the total multi-channel revenue for the quarter, defined as LFL online revenue plus Reserve & Collect and tablet-based selling in-store, represented 18.5% of revenue, an increase of +4.1ppts year on year.

Dunelm has launched its fourth ‘Home of Homes’campaign, across multiple media channels including TV, and started a 12-month sponsorship of ITV’s flagship ‘This Morning’ programme in March.  With 169 superstores, the retailer is planning to open two new stores (including one relocation) towards the end of the financial year.

Nick Wilkinson, Dunelm’s chief executive highlighted the company’s “improved homewares offer,” and stated: “The strong growth in the third quarter reflects our on-going focus on attracting more customers to the brand and giving them more reasons to shop with us through great product and service.  Our performance was also buoyed by a positive homewares market.”

Nick added: “Our multichannel proposition is improving all the time and we are excited about the opportunities ahead of us as we continue to invest in and develop our digital capabilities.”


Top: Dunelm has again reported good trading results.

Award winning indie will open its fourth shop and most central Cook School....
Collaboration with lifestyle interiors brand sees SDAs in Dalmatian print....
Co-owner Kirsteen Torrance’s previous career has had a big impact on the indie Excellence in Retail Display winner....
Team celebrate three new awards and a decade and half as Haus Marketing and Distribution...
Dunelm’s sales were up 6.4% for 13 weeks ending September 28....
Director of buying will share insights at October 31st forum, which also looks at sustainability....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.