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Excellence In Housewares Awards 2020: Product Category finalists revealed

The outstanding line-up of product finalists for the Excellence in Housewares Awards 2020 is revealed today. In this exceptional year, there are eight finalists for each of the product categories, reflecting the heightened entry-level via Max Publishing’s new online entry portal which headed-off logistical issues arising from COVID-19.

The winners will be revealed on the evening of Wednesday 9 December 2020, with sponsors currently in consultation about a safe but exciting resolution as to how the industry will celebrate this year’s winners.

The product finalists were decided after a stellar panel of retail buyers cast their votes. Participating retailers included John Lewis, Lakeland, Robert Dyas, ProCook, Borough Kitchen, Harts of Stur, Aldiss, Trevor Mottram, Divertimenti, Dinghams, and a host of independent specialists from across the country. One of the many enthusiastic judges Emmie Brookman, from online boutique Silver Mushroom told “It was so hard to decide with so many lovely products. I learnt a lot and it was exciting to see new categories. There is a lot of healthy competition out there!”

Rob Willis, director at Max Publishing which owns and organises The Excellence In Housewares Awards said: “It’s a true testament to this fantastic sector that despite all the challenges otherwise, entry levels were fantastic – and of amazing quality, whilst retail judges were only too keen to spend much time selecting the top finalists for this year.

As such, we have decided to expand to eight finalists for each product category, which is especially interesting with new Licensing Award, which has proved that brand-licensed and celebrity endorsed product resonates hugely at consumer level. We can’t wait to reveal the winners in December!”



Excellence in Cookware

Classic Stainless Steel Tri-Ply Pans from Samuel Groves

Lodge Chef Collection from Eddingtons

MasterClass Smart Stack Collection from KitchenCraft

Pizza Baker BBQ Mini from Boska

Scanpan HaptIQ from Haus

Scanpan TechnIQ from Haus

Stellar Rocktanium from Horwood

Toughened Non-Stick from Le Creuset


Top Tool or Gadget

Adjustable V-Blade Slicer with Julienne Feature from Microplane

GEFU Conscio 8 Piece Coffee Capsule Set from Haus

Good Grips Citrus Prep Peeler & Zester from OXO

MasterClass Electric Gravity Salt or Pepper Mill from KitchenCraft

Multi-Grip Mandoline from Joseph Joseph

Peugeot Kronos Coffee Mill from Burton McCall

Scoof from Just So Ideas

Zyliss Twist & Roll Mini Chopper from DKB Household


Plugged-In Award

Cavaletto Collection from RKW

Design Raclette Fondue Advanced from Gastroback

easyCharge 360 cordless iron from Morphy Richards

Electronic Wine Decanter from CellarDine

Instant Pot Duo Evo Plus 5.7L from Instant Brands

Judge Pizza Maker Non-Stick from Horwood

Tefal PerfectMix+ Tritan BL82AD40 High-Speed Blender from Groupe SEB

Wüsthof Easy Edge Electric Knife Sharpener from Haus


Cutting Edge Award

Deco from T&G

Epicurean All in One Series from Eddingtons

Folio Steel from Joseph Joseph

Global 35th Anniversary Knife Set from Grunwerg

Good Grips Box Grater With Removable Zester from OXO

Pro 7 Piece Self-Sharpening Knife Block from Zwilling

Viners Assure from The Rayware Group

Wüsthof Crafter from Haus


Excellence in Homewares 

Aladdin Barista Range from Burton McCall

Children’s Aprons from Dexam

Gummy Bear Mold Kit from Eddingtons

Kozial Klikk Cutlery Set from Haus

POP Container with Scoop 1L from OXO

Sinkside from Brabantia

Stasher Tropical Collection from PHA Kitchessentials

Taylor Touchless Tare Dual Kitchen Scales from KitchenCraft


Top of the Table Award

Artland Midnight Peacock from The DRH Collection

Borough from LSA International

Core Coffee Press from Barista and Co

Final Touch Drinks Dispenser from Jeray (Sales)

Luigi Bormioli from JWP

Mikasa Satori from KitchenCraft

Modus from Denby Brands

Zone Denmark Silicone Trivets from Mistral Brands


The Licensing Award

Corkcicle Keith Haring Collaboration from Auteur

Disney Frozen II Bakeware Collection from Nordic Ware

The Mary Berry Collections from Captivate Brands

Naturals Bakeware from Nordic Ware

Scion Mr Fox from Dexam

Star Wars x Le Creuset from Le Creuset

Stow Green Peter Rabbit Tea Caddy from Eddingtons

V&A Voysey Collection from KitchenCraft


The Eco Award

Cambridge Glass Water bottles from Ultimate Products

Eco Flex Straws from Creative Party

LocknLock ECO Oven Glass from JWP

Organic Cotton Fruit and Vegetable Bag from Dexam

Prestige Eco from Meyer

Stainless Steel Lunch Boxes from Smidge

Stojo Bottle from Auteur

Wheatfibre Tools and Gadgets from Dexam


The Innovation Award

Adjustable V-Blade Slicer with Julienne Feature from Microplane

Bake-O-Glide Induction Hob Protectors from Falcon Products

Beer Barrel Grill from Tramontina

Cocotte Every from Le Creuset

CupboardStore from Joseph Joseph

Go Pure Pod from Burton McCall

Kilner All in One Food To Go Set from The Rayware Group

Pan for Life from Samuel Groves


The Excellence in Housewares Awards are produced for the industry, with the collective support of the industry. Sponsors include: Ambiente, Bira, BHETA, Burton McCall, David Mason Designs, EKO, Exclusively Shows, Expose Travel, Gastroback,, Joseph Joseph, KitchenAid, KitchenCraft, Le Creuset, Meyer Group, OXO UK, RKW Wholesale, Salter, Spring and Autumn Fair, Sherwood Events / Ambiente, The DRH Collection, SMART Worldwide (an SMA Worldwide Company), Tefal, Tramontina, The Inspired Home Show, Ultimate Products.


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