This ad will be closed automatically in X seconds.

End of an era as Argos stops printing its catalogue after almost 50 years

At its height, the Argos catalogue was Europe’s most widely printed publication.

Argos is to stop publishing its catalogue after almost 50 years.

The bi-annual catalogue – affectionately known as the ‘book of dreams’ to many – launched in 1973, with more than 1 billion copies having been printed. At its height, it was Europe’s most widely printed publication, with only the Bible in more homes across the UK.

It acted as a key marketing tool for toy companies, which would use it to highlight major launches for spring/summer and autumn/winter, also affording exclusive launch windows for a number of big name lines.

Above: Consumers have shifted from flicking through the pages of the iconic Argos catalogue to online browsing, with plenty of ideas for housewares shopping on the Argos site.
Above: Consumers have shifted from flicking through the pages of the iconic Argos catalogue to online browsing, with plenty of ideas for housewares shopping on the Argos site.

However, with consumers’ online shopping habits having been further accelerated by the COVID-19 pandemic, the retailer has taken the decision to cease publication of the catalogue.

Over the last decade the number of printed copies of each edition has dropped from about 10 million to about 3 million. The most recent one, printed in January before the pandemic hit, ran to 3.9m, reported The Guardian.

Howeve,  Argos will continue to print its Christmas Gift Guide which will still be available in all stores this year.

“Over the decades the Argos catalogue has charted the nation’s changing tastes and trends in everything from must-have toys to the latest gadgets and devices,” said Mark Given, chief marketing officer at Sainsbury’s. “Just as our customers’ tastes have changed over the years, so have their shopping habits. We are seeing an increasing shift towards digital shopping, using our mobile app, website and in-store browsers.

“Closing the book on the catalogue will help us focus on delivering exciting and inspiring digital shopping experiences to meet the changing needs of our customers.”

MORE NEWS
iHA55
 
"Moving the event to later in the year allows more time for authorities to successfully manage this crisis."...
JLP
 
Shops will ‘support’ online, and Home will be a major focus for the partnership....
DKBrands
 
DKB has appointed Rene Stutz as group ceo for DKB Household, replacing Will Symonds....
HP
 
The government launches an inquiry to see how local areas can be supported, with the IRC keen to gather retailer feedback....
MR
 
Major consumer media campaign focuses on innovative cordless iron from Morphy Richards....
Thermos
 
Thermos UK is taking over the management of Californian brand, Lifefactory....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.