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Enormous demand for Ambiente

Ambiente organiser Messe Frankfurt reports on huge demand for exhibitor space for the next show (Frankfurt February 3 to 7 2023), with the new west halls layout for Dining promising to be more efficient for buyers.

“Ambiente continues to be the world’s largest and most important hotspot for the dining industry. We can see this in the very good level of registrations,” comments Thomas Kastl, director Ambiente Dining. “The demand for space in the Dining segment is so great, especially for the Clean Home product group, that we will be optimising the occupancy of Hall 9.”

Clean Home exhibitors include Albero Forte, Bama, Brabantia, Curver, Giostyle, Stephanplast and Tontarelli – all presenting cleaning appliances, household furniture, storage boxes and organisation systems in Halls 9.2 and 9.3. “Many leading companies in the sector clearly see the need for and the benefits of Ambiente,” Thomas continues. “After all, solutions develop in encounters. Cooperative ventures are simply better initiated in face-to-face discussions. Personal exchange is still crucial for making contact with target groups.”

Above: ASA at Ambiente in 2020.
Above: ASA at Ambiente in 2020.

Meanwhile, baking products will be a major focus for Kitchen, Accessories & Baking in Halls 9.0 and 9.1. Exhibitors include AdHoc, Birkmann, DKB Household, Fackelmann, Guardini, Mepal and Peugeot with products such as baking tins and accessories, drinking bottles, bar equipment and kitchen textiles.

A short distance from Hall 9, buyers will find glass, porcelain, ceramics, gold, silver, table decorations or table textiles in Hall 12 at Table and Table Select. Products such as BBQ accessories, cutlery, small electrical appliances, knives and cookware will situated in Hall 8.0’s Cook & Cut, featuring the likes of Berkel, Bugatti, De Buyer, La Marzocco, SMEG, The Cookware Company, Tramontina and Victorinox.

Above: The Kai stand at the last Ambiente.
Above: The Kai stand at the last Ambiente.

While appreciating the day -to-day benefits of the show’s ongoing digital offering, Joselito Gusso, international business director of Tramontina acknowledges: “Ambiente has become our global sales event of the year. We have visitors from over 80 different countries. In recent years, 40% of them have been new contacts.”

* From February 2023, Ambiente will be held at the Frankfurt exhibition centre at the same time as the leading international consumer goods trade fairs Christmasworld (February 3 to 7, 2023) and Creativeworld (February 4 to 7, 2023). Click HERE.


Top: Brabantia will be among the Clean Home exhibitors at Ambiente 2023.

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