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Euro Hub for Lifetime Brands

Lifetime Brands Europe has announced a new chapter for its award-winning brands in Europe with the opening of its Euro Hub. Based in the Netherlands, the new distribution centre will transform Lifetime Brands Europe’s service model, the company confirms.

Above: Matthew Canwell, Lifetime Brands Europe managing director.
Above: Matthew Canwell, Lifetime Brands Europe managing director.

“We are continually committed to working with and for our partners. Whether that’s inspiration, trend driven brands, product choice or serviceability, our aim is to provide a full service that allows our partners to deliver a seamless and rewarding experience,” comments Lifetime Brands Europe managing director Matthew Canwell.

“We are focused on how we can strengthen our service model in all markets. Spring 2022 sees the beginning of a brand new chapter and a transformation of our service model and I am delighted to announce the opening of our new Euro Hub in the Netherlands”.

Matthew explains: “This end-to-end solution is a turning point for our business in Europe, providing fast and reliable distribution and quality service throughout Europe, bringing us closer to our customers and making our award winning products and brands more accessible”.

The new Euro Hub is in a prime location with major transport links to mainland Europe. With streamlined pick, pack and despatch and 5500 pallet spaces, the Lifetime Brands Euro Hub will deliver a curated proposition of over 2700 SKUs across bestsellers, key product categories and world-class brands. While eliminating customs administration delays and complexity, the new Euro Hub also contributes to an improved carbon footprint by removing UK to Europe freight and direct fulfilment of the warehouse from the company’s suppliers.

“We want to create great opportunities, and most importantly the ability to offer a hugely diverse range of products and consumer driven brands including KitchenAid, MasterClass, La Cafetière, BUILT and Natural Elements. All delivered direct from our Euro Hub, with the quality and service our customers expect,” adds Matthew.

Designed to drive demand, the opening of the Euro Hub coincides with the recent launch of over 100 new products across the company’s cooking, dining and lifestyle categories.

Above: La Cafetière has been refreshed for 2022.
Above: La Cafetière has been refreshed for 2022.

“We continue to expand our brand offerings with new innovations based on consumer expectations and market opportunities,” Matthew emphasises. “We have diversified our offering of KitchenAid tools and gadgets to include new materials and designs. Our bestselling MasterClass brand continues to lead the charge in innovation with new eco focused food storage solutions and trend colours in cooking categories. Recognising La Cafetière’s global heritage, the brand has been revitalised and ‘Re-brewed’ for 2022, with new styles and the performance you can expect from La Cafetière”.

Matthew continues: “Our online trade portal, Market Place, can now be accessed from where our partners will be able to order our whole European product range as well as our downloadable assets and retail support tools. We have big plans for Market Place and will continue to develop this significantly in the coming months where it will become a destination for maximising sales.

“This is a very exciting time for all concerned at Lifetime Brands Europe and we are committed to delivering a world class service to our partners. Deliveries out of the Euro Hub began on March 31 and we are more than ready to help our partners make our brands mean big business for them.”


Top: Lifetime Brands Europe’s new Euro Hub for mainland Europe.

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