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Excellence in Housewares Awards open for entry

The Excellence In Housewares Awards 2021, organised by Progressive Housewares magazine, is now open for entry. All of the awards categories in these ultimate industry accolades – including those for product, retail, service and marketing – plus the Outstanding Achievement Award can now be entered via the digital entry portal.

The awards ceremony itself returns on Wednesday 6 October 2021 at The Royal Lancaster Hotel in London, in what is being talked-up as the industry’s big reunion party. Organiser Max Publishing is working closely with the venue to ensure a safe and enjoyable return to the industry’s Oscars.

Rob Willis, director at Max Publishing said: “It is thoroughly exciting to be working on our live events portfolio for this year and I have to confess, it’s the housewares sector that seems the most excited for a grand reunion! Myself and the team have been in contact with sponsors and guests over the last few weeks, since Boris said we could go out to play, and there’s no doubt in our mind that the housewares community have really missed each other. Fear not, we’ll put on the best party ever – get those tickets booked!”

Entry for all categories will continue to be made online for this year, offering a number of benefits such as a much-widened panel of retailers judging the product categories. Entry is, as ever, completely free of charge and we encourage all marketing teams to make this a real priority from today.

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As Jo Howard, editor of Progressive Housewares added: “In the same vain as last year, more than ever we should be able to celebrate our industry’s achievements. We would like to thank everyone in the housewares community for joining our digital event last year but let’s really go for gold on the real thing this year – I’m looking forward to seeing some truly awe-inspiring entries and nominations across all categories.”

Above: Celebrations at the EIH 2019.
Above: Celebrations at the EIH 2019.


Keeping in step with the evolution of the sector, this year’s Excellence In Housewares Awards programme sees many of the newly added categories remaining, including Best Supermarket Retailer, Best Garden Centre Retailer and The Licensing Award, which was fiercely contested and of real relevance to the sector.

The deadline for entering the product categories, and for nominating retailers and retailers’ self-nomination is Friday 9 July 2021, with the finalists to be announced by the beginning of September.

As ever entry is free of charge and the entry process is quick and easy. Visit

Anyone seeking further clarification on entering the awards should contact Rob WillisJo Howard or John Barry who will be pleased to assist.

The Excellence In Housewares Awards 2021 will once again have the strong backing of major names in the industry as official sponsors, including the support of Bheta and Bira.

Tickets and tables can be reserved quickly and securely online by visiting or by contacting Clare Hollick of Create Events: or phone +44 (0)1183 340085.

All bookings are fully refundable or deferrable in the event of change, so you may book with total confidence.

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