Borough Kitchen has opened in its permanent site in the new Islington Square development off Upper Street, incorporating its largest and most central Cook School. ““It was a great first week,” said co-founder Justin Kowbel,.
Justin reports that the shop’s first weekend (October 10-12) was “outstanding” and the weekdays “strong”. He elaborated: “We didn’t expect footfall to be so good at the moment in this new high end development, but the element of newness is a boost plus the fact that everyone is cooking more. It’s a great start although we’re cautious for the mid to long term.”
The Cook School’s first week covers for classes (including a pasta making evening class yesterday (October 7). With five participants, Borough Kitchen acknowledges the opportunity for customers to expand their cooking skills in a more intimate setting.
The new shop’s debut window celebrates UK made housewares: Borough Kitchen’s Local Legend campaign features items made within 230 miles of London, including Kaymet trays and Netherton Foundry cookware.
The retailer partnered with Kent-based kitchen maker Rencraft to create signature green shaker cabinets for the new branch and has installed state of the art appliances fromGaggenau to use in the Cook School and for product demonstrations.
The new opening follows the retailer’s smaller, temporary pop-up location in Islington last November. The new site in Islington Square also accommodates Borough Kitchen’s new offices and warehouse. In the run-up to the shop opening last Friday (October 9), the Borough Kitchen team also celebrated seven years since opening the first store in Borough Market.
Top: The new location in Islington for Borough Kitchen.
