The Brand Showcase at the 2023 Exclusively Show on 13 and 14 June, is set to be bigger and better than ever, says curator, Richard Watts.
Richard explained: “In fact, this capsule event which provides some 200 journalists, bloggers and influencers with an edit of the show as a whole, is now the biggest press and influencer event of its kind – with a consumer reach of over 20 million.
“Always an exciting opportunity for media and opinion formers, given its reputation for super-accurate predictions of the trends ahead, this year we will be seeing an even wider variety of consumer-facing media from ‘cleanfluencers’ to home and DIY contacts and foodies, including top names and top titles from print, online and broadcast.
“For all of them, the combination of the latest new products, together with news, views, demos and trend forecasting is, in effect, gold dust. And all enabling more exposure and more sales for the brands at the show.”
Organisers are again offering a selection of space options for exhibitors this year, and even more in the way of product demonstration areas and brand ambassador opportunities.
Richard continued: “With consumer and social media influencers playing an ever more vital role for so many brands right now in reaching their target audiences effectively, this greater scope – and especially the interactivity – will be not only exciting to see, but also really valuable to all parties.”
Media opportunities will be promoted extensively in the run up to the show with bespoke and general PR, invitations, online banners and advertising.
Richard concluded: “Whether it’s editorial content, paid for partnerships or gifted collaborations, we’ll be bringing product experiences alive in a bigger way than ever before.”
