‘Homestead’ is one of the core trends that will influence consumer demand and housewares product development over the next three to five years, according to trend forecaster Scarlet Opus, working with The Exclusively Show (June 14-15 at the Business Design Centre). The Homestead trend demonstrates how consumers want to create their own private worlds and bring the outside inside.
Exclusively has a strong reputation for predicting commercial trends in housewares, gift and small domestic electricals. The show will include trend talks, trend tours for buyers and displays of exhibitors’ products pre-selected by Scarlet Opus for being particularly in tune with the themes and styles which will prove popular in 2022, 2023 and beyond.
Phil Pond, director of Scarlet Opus provided Exclusively exhibitors with a sneak preview of Homestead at a recent briefing meeting. Already coming through in 2022, the Homestead look is all about the cosy effect – retreating into personal safe space away from the world but retaining connection with the outdoors and nature. Dark wood surfaces stand out against a backdrop of cool, earthy tones and textures to create a sophisticated but almost cottage-like contrast. Neutral palettes are important and light, minimalist tones give way to bolder shades of earthy browns and greens, with sable woods like mahogany and walnut adding not only a sensuous, dark luxuriance, but raw, ambient textures such as stone and rock.
Products that will work with Homestead will be popular in both the main exhibition and the Brand Showcase – the media-friendly edit of the main show which attracts some 250 press, bloggers and influencers to soak up the trends and reflect them in forthcoming media coverage.
Chair of Exclusively and chief operating officer of show owner, BHETA, Will Jones commented: “It’s great for both exhibitors and visitors to get some preview insight into the top trends for the next few years ahead of the event itself. It ensures that Exclusively is, as ever, a real showcase of the very best and most current housewares, gift and small domestic electrical products in the industry. Which is exactly why the show is such a big draw for the top buyers from all the multiples, garden centres and visitors from many of the nation’s independent stores specialising in cook, dine and gift.”
Top: The Homestead trend reflect consumers’ desires for their own personal retreat.