With the return of the live show, Exclusively (August 24-25 at Islington’s Business Design Centre) will reveal three trends that will influence home styling over the next three to five years. Trend forecaster Scarlet Opus will share insights with housewares buyers and suppliers, as well as consumer press and influencers during the show itself via product displays, seminars and trend tours.
Neo Luxe is one of the three key trends; it will start to be significant from this autumn/winter, says Phil Pond, director at Scarlet Opus. Products that fit with the Neo Luxe trend on display at the show will be perfectly placed for buyers in the run-up to Christmas, as well as long term.
Providing a sneak preview, Phil explains that Neo Luxe embraces sophistication and dark romance from earlier centuries. It combines rich luxurious colours with high drama and an almost punk quality in its provocative glamour.
The trend is all about learning from the past and appreciating the sensuous style of earlier centuries – utilising rich colours and dark luxuriance, and refelting ‘tension between male and female’ while being grounded with natural elements. It is a ‘provocative meeting of the historic with contemporary’ and key colours are blue, black and shades of green with textures such as velvet, walnut, gloss and gold and brass. Florals and foliage are patterns that are associated with the trend.
Products in the Neo Luxe style will be prevalent in the aisles of Exclusively and among highlights of the Brand Showcase, the media-friendly edit of the main show where some 250 press, bloggers and influencers will look for trends to use in their future content.
Top: Scarlet Opus will reveal its curation of the Neo Luxe trend at Exclusively.