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FatFace expands into kitchenware

New collection with Elite Tins further extends brand into the housewares sector.

British lifestyle brand FatFace is continuing to grow its award winning licensing programme, launching a new premium kitchenware range with Elite Tins.

The collection includes cake tins, sandwich tins, tea, coffee and sugar tins, biscuit tins and storage tins among other items.

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The launch follows on from the successful bedding collection from Ashley Wilde, which launched in September 2018, further expanding FatFace’s presence in the homeware category.

“Absolutely everything we do at FatFace is designed to be loved by our customers for life outside 9-5, so there was no better place to start than the home,” said Gabrielle Sims, head of licensing at FatFace. “The kitchenware collection is designed to be very versatile so that it sits in most kitchens and brightens up any shelf or table.

“Our goal is to continue to extend the licensing programme further into the home. To support this expansion, we have created a tab specifically for ‘Accessories and Home’ on FatFace.com.”

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