Instead of its usual spring trade shows planning, Forma House has invested in transforming its HQ showroom. The new look showroom is ready for one to one buyer sessions whenever it is possible to have exclusive face-to-face meetings.
The Forma House team has worked to create a Covid-secure space for retailers to visit and enjoy a complete tour of its family of brands, and discover newness for the year ahead. New displays have been curated and MAKE International (with the Keith Brymer Jones ceramic collection) has invested in bespoke displays.
Following feedback from many customers who are keen to see products in person (when it is possible to do so), Simon Maghnagi, business development manager at Forma Housedescribes the new look showroom as a “mini trade show,” with “no rush or pressure to get around a big event pressure. Forma House customers will be able to book an appointment for a “relaxing and enjoyable” experience, knowing that they have the showroom to themselves for as much time as they need, as well a complementary lunch and a gift bag of goodies to try at home.
The initiative is supported by Forma House’s brands, including: Eva Solo, Sagaform, Dreamfarm and Root7.
Top: A view of Forma House’s spacious showroom.