This ad will be closed automatically in X seconds.

Fortnum & Mason revamps flagship store

The 316 year-old retailer has reopened the third floor of its shop on Piccadilly as a ‘creative hub’ focused on food and drink.

The Telegraph reported that the floor, which used to house the menswear department, but was closed during the pandemic, has been recently revamped.

Tom Athron, chief executive at Fortnum & Mason, commented: “The whole strategy around Fortnum has been, for a while now, to become more relevant to more people more often.

“It’s less about a sort of gross exclusivity of the mystique of formidableness but much more about being warm and welcoming and inclusive and all of those things.”

The renovated third floor will host cooking demonstrations by international and in-house chefs, as well as a gin distillery. The revamp will also include a hamper personalisation service and a cookshop which will sell kitchenware, cook books and ingredients such as oils, spices and seasonings.

Tom continued: “Not only did Covid give us the sort of time and space to really think about what we might want to do with the space, but it’s allowed us to think about what direction we want to take Fortnums in more broadly.”

Progressive Preschool featured image (1)
The latest issues of Progressive Housewares and Progressive Electrical are now available to read online, packed with all of the latest news and views ahead of the Exclusively Housewares show....
Peugeot IndyBest (2)
The Peugeot Saveurs Paris u select salt and pepper mill set was awarded 4.5 out of a possible five stars. ...
HORL (2)
HORL 1993 has announced the launch of its collection of sharpeners and accessories to the UK market....
GreenPan Burton McCall (1)
GreenPan has joined forces with Burton McCall to reach the independent trade channel in the UK....
Dexam Walk the Wight (1)
Product manager, Helen Boardman, completed the Walk the Wight challenge in support of Ronald McDonald House Charities....
Smeg Three Peaks (1)
On Friday 16 June, a team from SmegUK will be taking on the Three Peaks Challenge within 24 hours....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.