Messe Frankfurt has cancelled The International Consumer Goods Show, which was due to take place in April, in place of this year’s Ambiente and other shows at the start of the year. The decision comes after consultation with exhibitors and partners, reflecting the current stage of the pandemic and related regulations and travel restrictions.
“The coronavirus pandemic has taken centre-stage, and our plans have not escaped its impact. In light of the current situation, it would not be possible for us to satisfy our customers’ requirements for international trade fairs in April or May,” said Detlef Braun, member of the executive board of Messe Frankfurt.
However, Consumer Goods Digital Day will go ahead on April 20, providing suppliers and retailers and opportunity to get together at a digital location. This content will be supplemented by the opportunities presented by Nextrade, the first order and data management portal for the home and living sector.
Detlef continued: “The ongoing shutdown of retailers in our visitor countries has made relevant up-to-date information and solutions essential, and we are satisfying this demand with our digital offerings during this volatile time. As you know, we are also continuing to do everything in our power to make safe and successful trade fairs possible, because nothing can take the place of face-to-face encounters.”
* Ambiente will return from February 11 to 15 2022.
Top: View of Ambiente 2020 (Photo: Petra Welzel).