Homebase is to develop a licensed range of kitchen and cookware products under the Good Housekeeping brand. The range will be part of Homebase’s new licensed collections of home, interior and garden products, working with three of Hearst UK’s magazine brands House Beautiful, Country Living and Good Housekeeping. The retailer has agreed a three-year partnership with Hearst UK, the leading premium content and experience business.
Dave Elliott, commercial director for Homebase says: “We’re excited to be working with Hearst UK and creating a range of new products for our homes and gardens that help customers recreate the latest style trends in their homes. This partnership will give customers even more options to purchase quality products from Homebase knowing they’ve been created with the innovation and inspiration from the stylist teams at House Beautiful, Country Living and Good Housekeeping.”
Top: Much loved brand: the October issue cover of Good Housekeeping magazine.